How to Validate Product Ideas to Sell On Amazon - Sell on Amazon Guide
After using a product research tool to find a product to sell on Amazon, it's now time to validate whether it's a profitable product.
As an Amazon seller, you don't want to sell a type of product that only looks good on paper but lacks market viability. New product ideas need to be assessed carefully for their potential to generate worthwhile returns. To achieve this, you should look for products that are trending and are top-selling on Amazon.
This strategy will guide you towards a successful Amazon venture, ensuring that your selected products have lucrative prospects and can stand out in the highly competitive online marketplace.
Why Validating Product to Sell on Amazon Important?
Validating products to sell on Amazon is crucial to your success as a seller for several reasons.
Discover Good Product Ideas
Firstly, it allows you to discover good product ideas that will be popular with customers. By examining the products that are currently trending, you can get a sense of what customers are interested in purchasing. This information can be invaluable in helping you select your products.
Select the Right Product
Secondly, validating product ideas helps you select the right product for your business. The right product is not only profitable but also fits well within your brand and product categories. This ensures that you'll be able to market the product effectively and that it will resonate with your target audience.
Find Profitable Products to Sell Online
Thirdly, the validation process assists you in finding profitable products to sell online. This means products that have a high demand but low competition, ensuring that you can make a good profit margin.
Create Your List of Products
Lastly, validating product ideas allows you to have a list of products that will serve as your pipeline. By having a list of validated product ideas, you can ensure that you always have new products to introduce to your customers.
Finding a Private Label Product
The validation process is particularly important if you're considering introducing a private label product. This type of product, which carries your brand and is sold exclusively by you, requires a significant investment. Therefore, it's crucial to ensure that it has the potential to be profitable before you commit to it.
By conducting thorough research and validation, you can find high potential products to sell on Amazon that meet the needs and preferences of your target customers.
Now, here are some ways to discover good product to start your Amazon Store.
Use Tools to Find Similar Products on Amazon to Understand Purchase Demand
The first thing you can do to help you find ideas or find products to sell on Amazon is to utilize appropriate tools that offer insightful data.
Google Trends
Google Trends is a free tool that provides data on the popularity of search terms on Google. With this platform, you can track the trend of a specific product or keyword over time, helping you understand whether its demand is increasing, stable, or declining.
Amazon Best Sellers
Amazon Best Sellers list is another excellent resource to find popular products. This list provides the top items in every category on Amazon, giving you an idea of what consumers are currently buying. Using this tool, you can track best-selling products and identify trends in the Amazon marketplace.
Amazon FBA Tools
Amazon FBA (Fulfillment by Amazon) tools are designed to help sellers conduct product research more effectively. They offer a wide range of data about Amazon products, including sales volume, competition level, and potential profitability. Some popular Amazon FBA tools include Jungle Scout, Helium 10, and Viral Launch.
Stores That Sell Products
Stores that sell products can also offer inspiration for what to sell on Amazon. By examining the trending products in these stores, you can identify potential product ideas.
Product Research Tools
Finally, product research tools like AMZScout and IO Scout can give you a comprehensive understanding of the Amazon marketplace. They provide information about popular products, keyword metrics, and sales estimations, making it easier for you to identify the best products to sell depending on market trends and your specific business needs.
By using these tools and conducting thorough product research, you can validate your product ideas, ensuring that your Amazon product has a strong potential for success.
Check Product Reviews of Similar Items
The next thing to consider in your Amazon selling journey is the number of reviews similar products have on the platform.
In order to understand the market dynamics and identify opportunities, carefully using the product opportunity explorer can be very enlightening. Products online receive feedback in the form of reviews, which can be a treasure trove of information. When you research products based on the reviews, you get a snapshot of the customer's perspective, which can help you refine your product strategy.
Why is the number of reviews important?
Reviews provide social proof, which can greatly influence consumer behavior. Products with a high number of reviews generally sell well as they indicate that many people have already tried and tested them. When you choose to sell a product, it's beneficial if it has at least 500 reviews or less.
A product with fewer reviews may present a wonderful opportunity to add a fresh product in the market that might not have been fully tapped into yet.
When you research on Amazon some of the competitors and their top-selling products, look at the reviews. They can give you an insight into what customers love and what they don't, helping you choose the best products to sell.
It also helps in understanding the gaps in the market and tailoring your products to meet those needs. Therefore, reviews are not just important for the customers but also for the sellers who are already selling or looking to sell products online.
Conduct Surveys or Focus Groups
Another thing you can do to find the right product to sell is to conduct focus groups. A focus group is a form of qualitative research where a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. In the context of Amazon selling, it can be an immensely beneficial way to gather insights directly from potential buyers. This helps in understanding the preferences of the buyers, assessing how different products might perform, and tweaking your product offerings based on their feedback.
Sellametrics offers a specialized platform wherein you can conduct surveys and polls where Amazon buyers will vote between different products. This can be particularly helpful as it provides a direct prediction of what will sell well on Amazon. By asking buyers to select products that meet their needs and expectations, you can get a clear picture of the market demand.
An essential part of this process is also to use product surveys. These are a series of questions aimed at understanding customers' needs, their buying behavior, and their reaction to various selling prices. The feedback obtained from these surveys can help you to further refine your product offerings, ensuring that they align with the needs and wants of your target customers.
Moreover, this process can also provide valuable insights about selling fees. By asking questions related to the perceived value of products, you can gauge what price point potential buyers are willing to pay. This can help in setting a selling price that not only covers your costs and selling fees but also ensures a good profit margin.
Use the Power of Social Media
Twitter, Instagram, Facebook, and other social platforms can be valuable tools in your arsenal for Amazon product research. After you conduct product research to find out which products are performing well, you can create a Facebook page dedicated to these products.
This page can serve as a platform to interact with potential customers, gather feedback, and promote your products.
Incorporate relevant keywords relating to your products in your social media posts to boost visibility and attract the right audience. Find the best-selling products by monitoring trends on these platforms and paying attention to what your followers are talking about.
Your social followers can help you find products that resonate with them. Encourage them to share their thoughts, preferences, and needs. This engagement can provide valuable insights and help you find product ideas that are likely to be successful.
By actively engaging with your audience on social media, you can stay on top of market trends, understand your customers better, and ultimately make more informed decisions about what products to sell on Amazon.
Keyword Search Volume
Keyword Scout is an essential tool for any Amazon seller account holder looking to optimize their product listings and enhance visibility. This tool can assist you in finding the most relevant and high-performing keywords related to your product or niche. By incorporating these keywords into your product listing, you can improve your Best Seller Rank (BSR) on Amazon, leading to increased visibility and potentially higher sales.
Consider utilizing the product opportunity explorer tool, a special feature of Keyword Scout, which can provide deep insights into different products or niches on Amazon. This tool is designed to scan and analyze items on Amazon, providing you with a wealth of information about market competition, demand, and profitability potential.
By paying close attention to the products on the first page of Amazon search results, you can glean key insights into what drives success on the platform. These high-ranking listings are often rich in keywords and contain valuable information about what Amazon's algorithm deems important.
In essence, a thorough and strategic approach to keyword research, facilitated by tools like Keyword Scout, can significantly bolster your Amazon product research efforts. Understanding the dynamics of different products or niches, along with vigilant monitoring of changes in the Best Seller Rank, can guide you in making informed and strategic decisions about your Amazon product portfolio.
Avoid Competing Against Giant Brands
The last thing on our guide to effective product research on Amazon is to avoid competing against giant brands.
This is a strategic move to narrow down your product search by excluding those items that are dominated by household names.
For example, if you search for "headphones" on Amazon, you will likely come across products from well-known brands like Bose or Sony. Trying to compete with these established brands can be extremely challenging and may not yield the results you desire.
It can be incredibly hard to compete with these established brands, particularly in terms of pricing, marketing, and customer trust. This is especially pertinent if you want to sell a product that is already being offered by a big brand.
Instead, focus on those niches that have not been saturated by these giants. Perform thorough product research on Amazon to find opportunities where your product can stand out.
The key is to identify products that are not only in demand but also those where competition is manageable, ensuring that what you sell will be profitable in the long run.
Key Takeaways
In conclusion, effective Amazon product research pivots around understanding your target customers, utilizing social media, conducting comprehensive keyword research, and intelligently choosing your competition.
Employing tools like Sellametrics and Keyword Scout can provide crucial insights into market competition, demand, and profitability potential. AB testing can provide a realistic preview of product performance, aiding in refining your product offerings.
Mastering these strategies can guide you on how to find products to sell on Amazon that align with market trends, resonate with your audience, and ultimately, yield profitable returns.