Survey results: UK - Marine Collagen Powder Packaging A/B Testing
Survey Question
You are looking to buy Marine Collagen Powder and come across the following 3 products. Based on the images, which one would you prefer to buy?
Response Progress
20of 20
Ordered20
Received20
Fulfillment100.0%
Winner
Option C
40.0% of total votes
Runner Up
Option B
35.0% of total votes
Total Responses
20
3 options
Voting Results
Distribution across 3 options
Winner
Demographics
Respondent breakdown by gender & age
Gender Split
20
total
Male65%
Female35%
Age Distribution
Individual Responses
20 responses
M
Male, 72Option B372 days ago
This package has the most professional appearance.
What they didn't likeThis jar is pink, which leads me to believe it is only for women.
M
Male, 37Option C372 days ago
This product comes from a brand that I know and trust and I know works very well
What they didn't likeThe design of the label is too busy and seems hard to understand
F
Female, 44Option C372 days ago
I think the fish caricature is kind of cute and eye-catching. Plus, I like the colors.
What they didn't likeI think it looks okay but it's a bit boring compared to the other two.
M
Male, 47Option C372 days ago
i like hoe it looks and it looks like you get more
What they didn't likei didn't like the color or the way it's designed
M
Male, 47Option B372 days ago
The black text on white background is easiest for me to read.
What they didn't likeThere was just too much to take in at once. Desgin is cluttered.
M
Male, 32Option A372 days ago
I preferred option A because it's packaging easy outlines the active ingredients and benefits of this supplement.
What they didn't likeI thought the label/design of option B was too generic and bland. It did not capture my interest.
M
Male, 37Option A372 days ago
I like A best as it advertises as being twice as fast at dissolving and has some logos about being organic or non gmo.
What they didn't likeThe imagery makes me more likely to think this is fish food, instead of a human supplement.
M
Male, 55Option B372 days ago
Easy to read areas of benefit (hair/skin/nails/joints)
What they didn't likeNot a fan of deep pink color -- it's kind of nauseating
M
Male, 36Option C372 days ago
The color of the packaging is most inviting and relevant to the product type.
What they didn't likeThe packaging design isn't very appealing and looks more like medicine then anything.
F
Female, 47Option B372 days ago
Bold design and compelling text make this package instantly recognizable.
What they didn't likeThe current color scheme may feel harsh or outdated to users.