Survey results: Product insert
Survey Question
You have just bought a Wall Art Print ($15-25 for Print Only, $30-$70 Framed). Enclosed is a product insert, which Design would you most likely take action on to Scratch off, then Scan QR Code?
Response Progress
20of 20
Ordered20
Received20
Fulfillment100.0%
Winner
Option B
70.0% of total votes
Runner Up
Option A
30.0% of total votes
Total Responses
20
2 options
Voting Results
Distribution across 2 options
Winner
Demographics
Respondent breakdown by gender & age
Gender Split
20
total
Male75%
Female25%
Age Distribution
Individual Responses
20 responses
F
Female, 61Option A412 days ago
I like how simple this is and the splash of color. The scratch off area is impossible to miss given how simple the design is.
What they didn't likeThis option is so busy it makes me not want to read it to figure out why I should take action.
M
Male, 50Option B412 days ago
Option B is more visually engaging and informative. It clearly explains the bonus value ($200), includes a QR code, gives a deadline for urgency, and provides a full URL. The design is colorful and playful, which aligns well with a gift-like product insert.
What they didn't likeIt lacks clear instructions, reward details, and urgency. The generic “SCRATCH AND WIN!” message feels vague, and there's no mention of what I could win, how to claim it, or why I should care. The dark background also makes it less inviting compared to Option B.
M
Male, 69Option A412 days ago
"A" looks simpler; more straight forward.
What they didn't likethere sure is a lot to read with "B." it's intimidating just to glance at it.
M
Male, 73Option B412 days ago
Clearly describing exactly what you get here
What they didn't likeNo real info details given here
M
Male, 35Option B412 days ago
I would be more drawn to this choice because it has more info.
What they didn't likeThis choice just looks too vague and I'm not sure I would feel compelled to scratch it.
F
Female, 36Option A412 days ago
The design featuring "Scratch AND WIN!" with a designated scratch-off area and the enticing "SCRATCH HERE TO WIN" instruction is the most likely to make me take action. The immediate promise of a potential reward is a strong motivator.
What they didn't likeWhat I didn't like the least about the "Scratch Off To Reveal Bonuses" option is the requirement to manually enter a URL and a bonus code within a 24-hour window to claim the unspecified "bonuses" worth $200.
M
Male, 55Option A412 days ago
I'd rather scratch off - doesn't require any tech to do
What they didn't likeI am not sure I'd like to have to pull my phone to scan
M
Male, 49Option B412 days ago
I think this option has a lot more informative elements. There are many methods to redeem and feels more legitimate.
What they didn't likeThere is not much here, it is very plain and vague on what I could win.
M
Male, 37Option B412 days ago
Option B is more action-oriented and informative. It clearly tells me what to do ("Enter Your Scratch Off Code Here"), provides a direct benefit ("$200 Worth Of Value"), and includes a URL and QR code in a highly visible layout. The bright colors and falling coins create urgency and visual excitement.
What they didn't likeOption A is too vague and generic. It says "Scratch and Win!" but gives no hint of the value, type of reward, or next step after scratching. The scratch area is also disconnected from any call to action, making it less compelling to engage with.
M
Male, 45Option B412 days ago
I like option B because it's more detailed and that makes it seem more trustworthy.
What they didn't likeThere not much additional information in the insert. I'm more likely to think it's a scam.