I picked A because I like how on the left in the middle it says "Effective Heat And Compression", "Adjustable & Airy", and "Comfortable Support & Stability", and I like the pictures accompanying them. Otherwise I kind of find the box plain and boring.
What they didn't likeI like the colors used, but the colors just don't help it stand out that much. The nice factoids in A, and the accompanying pictures for them, made it more interesting to look at. If the factoids on this box were more interesting to look at, I'd like it better.